Copywriting

How to write a great introduction

How to write a great introduction, 5 secrets to draw in your reader and keep them reading! Click the post to learn these copy tips

YES! You’ve nailed it with a click-worthy headline. You know how to write a great introduction, right? An exciting, can’t-stop-reading first paragraph?   Look, writing introductions is hard. In fact, sometimes it’s the worst. Sometimes, just starting the damn thing will nearly kill your soul. OK, I’m exaggerating a bit, but when it comes to […] Read more…

 

5 Questions to Ask Your Copywriter

5 questions to ask your copywriter, everything you need to know before signing on that dotted line! Click to read the post + download the free printable checklist

Hiring a good copywriter is a big deal. After all, you’re entrusting someone to write as you or representing your baby– which is your business! So it’s just as much of an emotional process as it is a big business decision. If you’re lucky enough to have found your dream copywriter, that’s great! But be […] Read more…

 

3 Ways to Shake Up Your Writing

3 ways to shake up your copy. Simple tips to improve your writing instantly! Click to read the full post

Writing rut got you down? I feel ya. Sometimes it’s not a lack of ideas, but just being sick of sounding the same and not knowing how to shake up your writing. I was in the shower this morning brainstorming blog post ideas (because the majority of my brilliant ideas arrive with a good lather, […] Read more…

 

How to Write Authentic Copy

how to write authentic copy, simple tips to transform your writing! Click here to read more on how to use your copy to turn readers into raving, loyal fans.

There is a lot of talk about “authenticity” these days. It’s a buzzword, if you will. And something a lot of people are preaching. But tapping into your “authentic” self when you’re writing online to an invisible audience can be really, really daunting. So how can you bring authenticity into your writing, for lack of […] Read more…

 

How to Write Sassy Copy

How to write sassy copy: the secrets to writing clear, clever copy your audience will love

I have to say, one of the most frequent requests I get from clients is about writing with sass. They’ll point me to some website that’s hip and hot and say “I want that! Her attitude, her flair, it’s just so freaking cool.” I get it. It’s relaxed. It’s modern. It feels like you’re talking […] Read more…

 

Easy Writing Exercises for Bloggers

easy writing exercises for bloggers

This month, I put out a reader survey and by far one of the most-requested things that came up was more writing tips! Writing can be intimidating, especially if you don’t have a background in it. But all it takes is patience and practice. LOTS of practice. If you feel like you’re in a blogging […] Read more…

 

7 Unexpected Ways to Get Inspired

7 ways to get inspired | creative entreprenuer | blogger

As much as I’d like to be a machine for amazing, creative ideas, that isn’t always the case. I get distracted on Facebook, fall down the rabbit hole on Pinterest or just find anything else to do rather than the task at hand. Trying to lure the creative process to just “happen” is sometimes all-out […] Read more…

 

3 Trendy Copywriting Terms That Need to Die

trendy copywriting terms

Just like fashion and home decor, there comes a time when things get “trendy” and a bit oversaturated. Yes, this even happens in the writing world and these trendy terms have been so overused, their meaning has become trite. I might offend a few people with this post (sorry!) but these 3 trendy copywriting terms […] Read more…

 

How to Create Writer’s Guidelines + A FREE Template

writers guidelines template

Excuse me while I have a word nerd moment here, but I really, truly believe in the power of WRITER’S GUIDELINES. They’re a beautiful thing, friends! And I’m going to tell you why: They’re the baseline for making sure you have that consistent content that readers crave. And love. And all that goodness. So today, […] Read more…

 

Secrets to Writing Conversational Copy

writing conversational copy

Writing is one of those things that’s easy to overcomplicate. If you’re not comfortable with it you’ll tense up, even though your head and heart are thinking something else. And if you’re in business for yourself, stiff prose is not what you’re looking for. Clients want to connect with a real person, not some faceless […] Read more…

 

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