People get very, very wrapped up about their blog About page. In fact, I can't tell you how many clients I've worked with that have so much anxiety about this one page on their website that they end up publishing their site without that page at all! You shouldn’t do this. Your blog About page is typically THE most-clicked on page on most people’s website. So while it’s right to be … [Read more...] about 7 Things Your About Page Needs: Are You Missing Any of These?
Writing shouldn't feel daunting, plain and simple. If it does, chances are you're overthinking your writing! I've done this myself a plenty and I've been writing since I was 6-years-old. And every time I see myself falling into these patterns, I have to remind myself that I'm just overcomplicating it! If this sounds like you or something you've done in the past, you're likely overthinking … [Read more...] about 3 Ways You’re Overthinking Your Writing (And How to Fix It!)
YES! You've nailed it with a click-worthy headline. You know how to write a great introduction, right? An exciting, can't-stop-reading first paragraph? Look, writing introductions is hard. In fact, sometimes it's the worst. Sometimes, just starting the damn thing will nearly kill your soul. OK, I'm exaggerating a bit, but when it comes to introductions, the struggle is real. If you … [Read more...] about How to write a great introduction
Hiring a good copywriter is a big deal. After all, you're entrusting someone to write as you or representing your baby-- which is your business! So it's just as much of an emotional process as it is a big business decision. If you're lucky enough to have found your dream copywriter, that's great! But be sure to ask these key questions before you sign on that dotted line. 5 Questions to Ask Your … [Read more...] about 5 Questions to Ask Your Copywriter
Writing rut got you down? I feel ya. Sometimes it's not a lack of ideas, but just being sick of sounding the same and not knowing how to shake up your writing. I was in the shower this morning brainstorming blog post ideas (because the majority of my brilliant ideas arrive with a good lather, rinse, repeat) and I got to thinking about sameness. Sameness in blog land, sameness in writing, … [Read more...] about 3 Ways to Shake Up Your Writing
There is a lot of talk about "authenticity" these days. It's a buzzword, if you will. And something a lot of people are preaching. But tapping into your "authentic" self when you're writing online to an invisible audience can be really, really daunting. So how can you bring authenticity into your writing, for lack of a better word, in an authentic way? And why should you? Here, I'll guide you … [Read more...] about How to Write Authentic Copy